Alternative Energy Stocks Biography
How The Micro-hybrid Revolution Will Radically Change The Battery Market
John Petersen
In late October I gave a keynote presentation at Batteries 2012, one of the largest lithium-ion battery conferences in the world. During the conference, I was buttonholed for a couple hours by the chairman's global strategy team for one of the top three lithium-ion battery manufacturers in the world. They started by explaining that their Global 100 company is abandoning the plug-in vehicle market to focus on sensible applications where it can earn a reasonable margin. Then they started drilling down with a series of detailed and probing questions about whether any of the principal lead-acid battery markets might be an attractive opportunity for a company with their size, scale and stature.
While it may strike some of my readers as heresy, I told them that the lead-acid battery sector's biggest vulnerability was in the rapidly evolving micro-hybrid market where industry leaders Johnson Controls (JCI) and Exide Technologies (XIDE) were focusing on the battery products they wanted to sell instead of the battery solutions their customers needed. After all, if legacy industry leaders won't respond to changing customer needs, then it's high time for new leaders that will respond.
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Alternative Energy Stocks
Alternative Energy Stocks
Alternative Energy Stocks
Alternative Energy Stocks
Alternative Energy Stocks
Alternative Energy Stocks
Alternative Energy Stocks
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Alternative Energy Stocks
Alternative Energy Stocks
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